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Tuesday, 31 May 2005 10:39
BNN: British Nursing News Online · www.bnn-online.co.uk
Healthy eating prizes attract global interest
A scheme designed to promote healthy eating among school children in Glasgow by offering hi-tech gadgets as rewards has attracted interest from across the globe.

The initiative involves awarding children points, which they store on a swipe card, based on how much healthy food they buy at lunch times. At the end of the year, the points can be traded for prizes including Xbox consoles, iPod music players, book tokens and cinema tickets.

Following the scheme’s introduction, Glasgow City Council has been contacted by health organisations from Norway, France and the Republic of Ireland, with further interest from Canada, New Zealand and Japan.

Council leader Steven Purcell said: “The interest in the reward scheme has been truly phenomenal. It is a revolutionary project which appears to have captured the attention of interested parties across the globe.

”It is heart-warming to think that children from France to Fiji may reap the benefits of a scheme pioneered in Glasgow.”

Scotland’s food and health co-ordinator, Gillian Kynoch, is now believed to be considering a nation wide rollout of the scheme.


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